Bonnaroo

Bonnaroo’s rebrand brings a modern, contemporary revival to the iconic music festival. Blending bold visuals with vibrant storytelling, the updated identity celebrates its legacy while engaging a new generation of festival-goers. The design focuses on creating a dynamic yet cohesive experience, balancing bold visuals with clear messaging. A strong hierarchy, intuitive layouts, and vibrant color choices enhance the festival’s identity, ensuring that the design resonates with a wide audience while remaining easy to navigate and visually engaging.